Hyundai Partners with Atlanta Braves Through 2029 Season

PR Newswire

FOUNTAIN VALLEY, Calif., Sept. 21, 2026

Hyundai has been a partner of the Braves since 2014, including the franchise’s entire tenure at Truist Park and The Battery Atlanta
Hyundai continues to support live sports with Atlanta Braves partnership

FOUNTAIN VALLEY, Calif., Sept. 21, 2026 /PRNewswire/ — Hyundai announced the renewal and extension of its long-standing partnership with the Atlanta Braves through the 2029 season, solidifying the automotive brand’s commitment to the Braves organization and the Atlanta community.

Hyundai activation in Atlanta

Since 2014, Hyundai has been a partner of the Braves, including the franchise’s entire tenure at Truist Park and The Battery Atlanta. This renewed commitment underscores Hyundai’s dedication to supporting live sports and engaging with baseball’s passionate fanbase.

As part of the renewed partnership, Hyundai maintains prominent visibility at Truist Park, including:

Stadium Signage: Prime outfield wall placements in Left Field and seating bowl signage behind the Visitors Dugout, viewable by fans during TV broadcasts and in-stadium attendance
Radio Broadcast Sponsor: Presenting sponsor of Braves Radio Network (BRN) Sunday broadcasts reaching 170 markets across eight states – the largest radio network in professional sports – and BravesVision, the team’s owned and operated television network.
Alumni Sunday: Presenting sponsor of ‘Alumni Sunday presented by Hyundai’, held before every Braves Sunday home game at the Georgia Power Pavilion in The Battery Atlanta, where fans enjoy free autographs from notable Braves alumni
Community Giving: Since 2019, Hyundai Hope on Wheels—supported by Hyundai Motor America and its more than 855 U.S. dealers—has partnered with Children’s Healthcare of Atlanta to invite a pediatric patient to throw the ceremonial first pitch at the Braves’ final home game of the season or during Pediatric Cancer Awareness Month. This builds on Hyundai Hope on Wheels’ more than $7.2 million in support of pediatric cancer research and care for Children’s Healthcare of Atlanta since 2005.

“We’re excited to announce our renewed partnership with the Atlanta Braves,” said Sean Gilpin, chief marketing officer, Hyundai Motor America. “This partnership is especially important to us, not only because of our ongoing commitment to live sports and sports fans, but because of our relationship with the state of Georgia and all the Hyundai Motor Group Metaplant America employees who call it home. We’re looking forward to what this continued partnership will bring.”

“We are happy to extend our long-time partnership with Hyundai and have long valued their impact both on our organization and across the Atlanta community,” said Atlanta Braves Senior Vice President, Corporate & Premium Partnerships Jim Allen. “Hyundai has been a trusted and valued partner over the years, and their outstanding lineup of vehicles reflects the same commitment to performance and reliability that we strive for every day. We look forward to continuing our collaboration and growing this partnership for years to come.”

This MLB partnership is one component of Hyundai’s ongoing commitment to live sports which also includes activations around professional football, college basketball and the FIFA World Cup.

About Hyundai’s Commitment in Georgia
Georgia plays a key role in Hyundai’s overall investment in the U.S. automotive industry. The Hyundai Motor Group Metaplant (HMGMA) outside Savannah, Georgia, is the largest economic development deal in Georgia state history. HMGMA is a $7.59 billion investment into domestic U.S. vehicle production, which will have the capacity to produce 500,000 vehicles and create more than 8,500 direct jobs on site (once up to full capacity). According to a recent Center for Automotive Research study, Hyundai’s investments in Georgia are expected to create nearly 40,000 direct and indirect jobs and $4.6 billion in individual earnings every year.

Hyundai is also committed to giving back to the people of Georgia through various partnerships with schools and non-profit organizations with activities focused on child safety, STEM education, pediatric cancer research, sustainability and more.

About the Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 21 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on BravesVision, with streaming available on Braves.TV. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM)/93.7 (FM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and X.com/braves.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, several cutting-edge R&D facilities and more than 855 independent dealers. These operations are part of Hyundai Motor Group, which is investing $26 billion in the U.S. from 2025 to 2028. For more information, visit www.hyundainews.com.

Hyundai activation in Atlanta