“It’s called AI slop for a reason. More doesn’t mean better. You want quality. You want to be able to tell great stories,” Newman said. “Get the story right, get the target index, then we’ll figure out the best way to deliver. Format is secondary.”
His mid-year reset framework runs against the standard Q4 sprint. Founders should use June, Newman argues, to interrogate what is already converting, name the real objection their buyer keeps raising (price, tariffs, or ROI proof), find the white space competitors are missing, and reweight visibility budgets toward live, human-led formats like events and podcasts.
INSIDE LIFTOFF: HOTTEST TOPIC FIRST, SNACKABLES BUILT IN
The differentiator is editorial style, not category. Newman opens on the hottest topic, layers in backstory afterward, and edits with “snackables” in mind, short, quotable moments listeners share. “We’ve got an intelligent audience, I want to tickle those synapses where someone says, ‘that’s interesting, I didn’t think of that, let’s try that,’” Keith confirms.
100+ episodes in, mixing marquee names like Mark Cuban, Ron Conway, ZoomInfo CEO Henry Schuck with under-the-radar operators, including a recent conversation with founder Steven Pivnik on disciplined growth and designing an exit early. The core listener is a first-time founder or entrepreneur; the wider audience is the startup ecosystem itself, angels, VCs, and services firms across HR, legal, finance, and real estate, globally.
LISTEN AND SUBSCRIBE
Apple Podcasts: podcasts.apple.com/us/podcast/liftoff-with-keith-newman/id1560219589
Spotify: open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD
YouTube: youtube.com/@LiftoffWithKeith
Substack: keithnewman.substack.com
Press kit and media assets available on request.
ABOUT LIFTOFF WITH KEITH NEWMAN
A twice-weekly podcast and Substack for early-stage founders and the startup ecosystem around them. Hosted by former journalist, Silicon Valley dealmaker, and GTM advisor Keith Newman, the show features candid interviews on growth, positioning, and the realities of building a company. Newman is also Managing Partner at The GTM Firm, providing growth strategies and implementation partnerships. For more, visit thegtmfirm.com.
Source: Liftoff With Keith Newman
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